Tuesday, June 24, 2008

*Think*




I told one of my best friends today that I was going to have a T-Shirt printed on it that said nothing more than "Think"....

I doubt folks would "get it" because as usual with me it's *deeper* than just "Think"......

Awhile back either on this blog or my MS blog I wrote about the "Power of Words" It was a strong enough post that I think it needs re-visited....

I truly believe that 90% of the human race has NO clue the power a single word can hold..... We go day to day never giving our words a second thought...... Allowing them to "flow" without thinking how they could affect someone else (or) us.....

I want you to stop and think about something for a minute.......

When people get their way with others, they generally do it with words...... Power is generated by using the words in such a way that it triggers emotional responses within that person who hears or reads them.....

Do you realize how HUGE that is? Simple words contain a power that you can use to control, manipulate and persuade others without their knowledge of what you are doing!...... (although I do NOT advocate that unless it's with your boss and your sending subliminal messages for a raise) :::::::hi Carl:::::::

I remember the first time I heard my youngest daughter taunting my oldest son with the old "sticks and stones can break my bones but words will never hurt me".... I'll be honest, I saw RED when I heard it.... I immediately pulled her aside, ask her where she had picked that one up and told her just how untrue that was..... Yes sticks and stones can break your bones.... but words can do something far more powerful..... wound your soul....

Because she is so young, I didn't expect her to understand so I knew I was going to have to dredge this back up at another time.......

Back to my "speech" :) Words create impressions, images and expectations..... Anyone in marketing or sales knows this.... (and if ya don't your in the wrong field)

At a meeting with a client sometime last year I kept listening to him tell me how *problematic* a certain situation was...... After about 100x of him repeating this.........I replied with......... Why are you seeing this as a problem instead of a challenge? Problems are "fixed", while challenges are "met" and in this situation a "goal" needed to be met.... NOT fixed....

He was astonished after the entire account turned around in 30 days by simply *switching* the mind set of buyers and associates..... by NO longer using the word "Problem" .........It was was a challenge..... and all of those involved dug in their heels and surpassed goals......

Simply put it was the use of poorly chosen words that almost killed this account...... The enthusiasm was down, self esteem had been impacted and people just did not want to *produce* results because they had no hope.....

I suppose I should end this before it turns into a book :0) so I'll leave you with...... Learn to harness your word power....... Make it WORK for you, and not against you......

THINK...............................

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